Design Factors - Perceptual Fields in Design: Understanding Design of Passenger Cars
Date: 20th October 2015
Time: 02:00 pm
Venue: Meeting Room, GTU Administrative Building, 77 Kostava Street,Tbilisi
Event: Design Factors - Perceptual Fields in Design: Understanding
Design of Passenger Cars
Format: Illustrated Lecture
Speaker: Dr. Albert Weichenrieder, Automotive Designer, Munchen, Germany, Past Eng./Des. at BMW and Audi
Poster © Sandro Alaverdashvili
Continuing his lecture series for the Tbilisi State Academy of Arts (TSAA) industrial design students, the TSAA consultant Dr. Weichenrieder came to the GTU to share with the IDS audience his vast experience of working with the German automotive industry giants BMW and Audi. The title of the lecture - Design Factors - Perceptual Fields in Design: Understanding Design of Passenger Cars – reflected Dr.
Weichenrieder’s thoroughly empirical knowledge of the automobile body and interior design and its ergonomics. Speaking of his patented inventions - passive lower body restraint for Audi, all-foam seat cushion incorporating varying degrees of firmness for the same manufacturer, or the work to optimize the function of an automobile seat for BMW – the lecturer demonstrated a remarkable skill in conveying a simple, convincing presentation communicating his achievements in a comprehensible manner.