Date: 21st January 2015

Time: 11:00 am

Venue: IDS, Building 8, GTU, 75 Kostava Street, Tbilisi 

Event: Design Thinking and Business Innovation Format: Illustrated Lecture

Speaker: Dr. Seon Hee Jung, UX and Design Strategist B.S., KAIST 

(Korea), M.Arch., Harvard University, USA

Poster © Giga Khatiashvili

Ms. Seon Hee Jung visited Georgia with a delegation from The Seed of Hope - an international NGO with a mission to serve communities around the world through a range of health, education and economic development initiatives. In her Design Thinking and Business Innovation lecture she shared her recent experience in Myanmar, where, as a project leader for New App Service Development helping local farmers, she had traveled to 12 rural communities, interviewed 56 people, and come up with so-called Proximity Design project, while for New Product Concept and Service Development for other rural users, she had traveled to 18 villages for in-depth interviews and user testing of the concepts, and come up with Solar Home System. Earlier, fresh from her Harvard graduation, as a Principal designer for Samsung Electronics, in 2009 she completed the development of design strategy for home appliance design division and organized and initiated several new concept design projects for domestic and US markets, as well as Europe. Her most successful commercial design product to date had been a result of her work on design identity programs and project for HA products when, as head of design research & strategy team, she studied design segmentation to develop a new concept for Samsung refrigerator.