Date: 8th November 2013

Time: 02:00 pm

Venue: IDS, Building 8, GTU, 75 Kostava Street, Tbilisi

Event: Design in My Life

Format: Presentation

Speaker: Edson Walker, Brazilian Graphic Designer, Photograph, Editor of Walker Travel Magazine, Web Designer, Writer

Poster © Nino Akhobadze

The very first event of the IDS outside its scheduled studies, an introduction of a practicing designer with an international experience to the first-year students of IDS, was an opportunity not to miss. And Edson lived up to all expectations: The Brazilian graphic designer born in 1978 who in 2001 graduated from Federal University of Santa Maria in his native state Rio Grande do Sul, openly shared his passion to the profession with a group of the IDS freshmen. With rich experience ranging from a web design in Curitiba doing logos and layouts for websites, to branding and corporate identity in São Paulo for Cauduro Martino - one of the most prestigious design companies in the country, to the USA for international program training volunteers for educational work in Angola (acting at the same time as a designer creating layouts for websites, logos and advertisement materials for the NGO Humana), and then moving to Angola - he came back in 2005 to Brazil to continue working on web design and visual identity for the company Redirect. Since 2008 he is dedicating his time working as a travel photographer, producing his own books about his photography and editing his online travel magazine called Walker Travels Magazine. After the IDS presentation, Edson stayed in Tbilisi and in February 2014 launched, in Creative Education Studio, a 2-month Corporate Identity (CI) course with focus on the principles and practical activities of CI using sketching and Adobe Illustrator to help the participants create their own visual identity, and then moving to the phases of a real project of CI including the briefing, brainstorming, sketching the symbol, choosing the font for the logotype, creating variations of the logo and working in the identity manual with the guidelines of using the new logo designed during the course.